Campaign briefs mainly serve as internal documents for organizations. They help to put everyone in the organization on the same page about the purpose, objectives, message, and audience, and provide a concrete document to refer to.
1. Who is the target audience for your campaign?
Finding the appropriate audience for your campaign is essential. If you try to appeal to too broad an audience, your message will become diluted, and youll waste time and resources. To find a focused audience, start by identifying all of the rhetorical stakeholders in the issue.
2. What are the measurable objectives of your campaign? How will you know if and when these objectives have been achieved?
Campaigns should not simply be scattershot attempts to address a problem. They should have specific, measurable objectives decided on beforehand.
3. What is the specific message of your campaign?
The message should be short, simple, and memorable. It should be relevant to your audience, and it should provide clear actions for them to take.
4. What credibility do you (or the institution whom you are representing) have regarding the topic of the campaign?This is a question of good old-fashioned ethos. (See Chapter 1.) What previous experience do you, the organization that you represent, and your partners have with the issue, and how will that affect how your audience perceives the materials?
5. How will you evaluate the success of your campaign?
Evaluating the success of your campaign is directly linked to the objectives section (see Question 2): You set measurable objectives, and then, after the campaign, you measure them. Typical evaluation measures include counting the number of requests for further information or tracking the increased traffic on the website associated with the campaign. You might also do a brief survey to assess changed attitudes or knowledge on the part of the intended audience for your campaign.
YOUR ESSAY Assignment instructions:
For the second part of your final exam, you will write an argumentative essay that compares your novel to a real-world issue in our society. Discuss the theme using evidence from the book in detail and how the issues presented in the novel relates to the real-world issue you’ve chosen (remember, not the COVID 19 pandemic – do not ask me to change my mind). Make sure to focus on the United States only and explain what possible solution(s) – your call to action – you believe could alleviate the issue. Compare how your novel’s “solutions” worked or did not work. Make sure to read through the attached rubric to see what is expected in your final paper.
Questions to help guide you (and answers I will expect) while you’re writing your paper:
What argument/issue could the writer be defining from our society?
What evidence is presented throughout the book to support your thesis?
Do you agree or disagree? This is your thesis statement where you take a stance on the real world issue in our society. No need to actually use the words “I agree” or “I disagree” (and you shouldn’t). Just make your statement.
Why and what scholarly evidence do you have to support your claim/thesis?
What is the counterargument?
What evidence do you have to support the counterargument’s claim?
What’s your call to action? (This only needs to be one paragraph and could actually serve as part of your conclusion)
Compare your call to action to that presented in the novel and provide evidence that your call to action could work.
Things to remember:
This paper is a cumulative of what you’ve learned all semester
Third person point of view only
MLA style is required throughout paper (refer to the Writing Center Resources for assistance)
Must be a full five pages minimum
Three scholarly sources are required in addition to using the novel as a source (total of four sources minimum) – you are not allowed to use articles that have already evaluated the themes of the novel you’ve chosen. Find sources that support your thesis, not someone else’s. Again support your thesis – the majority of your paper should be your thoughts, not the thoughts of others!
Don’t over think. Write a little at a time and don’t procrastinate.