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Behaviour Patterns of the 21st Century Female Millennial: an analysis of Consumerism, Luxury goods purchasing and Motivations

Luxury Fashion Business Marketing -Main Research Question: How does the Luxury Fashion Goods sector motivate the 21st Century female millennials behavioural patterns-Deduction Approach will be undertaken-Mixed Methods Approach will be usedquan analysis – 150 participants via a questionnaire (google Forms) – asking questions about Luxury goods purchases and the motivations that incline this specific demographic towards such purchasesqual data – 4/5 participants will be involved in interviews asking them questions about luxury fashion products and their motivations etc.Preferably 3/4 references per paragraph