Essay is based on the attached case file. Essay should not exceed 1300 words including references. All sources (PDF or Word or Text) should be included with the final document.Must answer the following questions in the essay:1.What did Hannah do to make a first cut in the list of potential countries? How did he get from 200 to less than 35 potential new markets? Which variables seemed more important in his decision making? Which unused variables might have been useful?2. What would be your choice for the top five opportunities? What equation did you use to reach that conclusion and why?3. Hannah was focused on franchising as his mode of entry. Do the critical variable change if a different mode of entry is employed?4. What are some of the internal and external challenges Hannah will face in moving from a list to actually opening restaurants?