Answer 3 Questions. Maybe a page each +/-
A number of advertising agencies have expanded their operations to the global level so they can offer their services on a worldwide basis. Discuss the reasons that a multinational enterprise might prefer to work with a single global advertising agency rather than a series of local or regional agencies. Explore the challenges advertising agencies face when they choose to offer worldwide services.
Identify a popular local product that is not widely available in other countries. Pick a country and develop a simple marketing plan for the product in that country. What alterations might have to be made to the product or its packaging for it to succeed in the target country? How should they distribute the product? What about pricing? Is there a large potential market for the product in the target country? Why or why not?
Five elements in the marketing mix are (product, pricing, promotion, branding, and distribution). In which of these have Tommy Hilfigers or McDonalds or Coca-Cola operating practices been the most standardized globally? Explain why this has been possible and desirable.