In your essay, you should give a brief overview of the product/subject and a basic description of the ad. Remember that this is an analysis, so the majority of the essay should NOT be a summary.
Today the average person in the United States is saturated with advertisementson television, on billboards, buses, and buildings, in magazines and newspapers. Advertisements are used to sell a point of view, promote a charity, or support political leaders. And, of course, they are used to sell commercial products. Even though these visual arguments mostly consist of images, they rely on the same persuasive techniques as written arguments. Choose an ad that uses logos, pathos, and ethos to promote its product and persuade the consumer.
Because the purpose of advertisement is to persuade viewers to buy or support something, it is crucial that you analyze and recognize the strategies used in advertisements. When writing your essay, consider questions like these:
What is the ad really trying to sell? Look at the deeper meaning
What is the overall purpose of the ad?
Who is the audience?
What visual and verbal strategies is the ad using to convey its message?
Is the ad ultimately persuasive?
Are the message and its rhetorical means both honest and ethical?
How does it use rhetorical appeals such as ethos, pathos, and logos?
No sources are needed for this essay. Include the ad along with your essay.