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How does the company get people to the phone app, social networks, or physical stores?

Section 8 Network Effects (Reading Chapter 8 is recommended) How do network effects impact the company? Are there one-sided network effects present? Are there two-sided network effects present? How did the company create network effects? Or How should the company create network effects?Section 9 Social Networks (Reading Chapter 9 is recommended) 7 Describe the companys social media presence. Does the company use Twitter? How is the companys webpage? What does it do to impact people socially? Does the company use crowdsourcing for any of its needs? How does the company deal with sock puppets? How would you suggest your company deal with a CiscoFatty issue? How would you suggest this company deal with using social media for hiring? Is it acceptable to look up applicants up on social media before making an offer? What about asking for the potential employees username and password to see what they have posted before extending any offer of employment?Section 10 Sharing Economy (Reading Chapter 10 is recommended) Describe how the company does customer engagement. (This is a different from the social media question) How does the company get people to the phone app, social networks, or physical stores?