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Identify one strength and one weakness of influencer marketing other than those in the textbook. Given those answers, is influencer marketing effective? Why?

(1) Identify one strength and one weakness of influencer marketing other than those in the textbook. Given those answers, is influencer marketing effective? Why? (2) The textbook describes seven steps of the sales process which order getters use. I see a critical step missing near the beginning of the process, especially for a new account. What do you think it is? Why is it critical?