Base your review on the following six steps in the consumer decision process:
1. Problem recognition
2. Information search
3. Alternative evaluation
Answer the following questions
How many of these stages did you go through?
Which stage(s) in the purchasing process was/were most important to you?
If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?