Kim and David’s Kayak Tours offers a variety of coastal kayaking trips. When they started their business, they experimented with advertising but were disappointed with the results. A friend has suggested using sales promotions instead. What are their sales promotion options? Which would have the best potential for success, and why?
Be sure to use the correct term. Advertising is defined as the paid placement of a message; there is a contract and money changes hands. Advertising is NOT synonymous with promotion or other tools of promotion. Publicity is defined as earned media coverage and is managed by the PR department or function within an organization.
Please post your answer in a concise but substantive style