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Sustainable Business

Scenario: You are an environmental consultant. You are advising the Board of Directors (of a firm of your choice) on how the firm can respond to a specific environmental sustainability issue (of your choice). You have been asked to produce a concise (2500 word) management report on the following issues:
the potential impact of the environmental sustainability issue for the firms competitiveness;
how the firm can best respond to the issue; and
the opportunities and challenges of implementing this response.

Criteria:
RESPONSE TO THE BRIEF (10%)
Submitted by the agreed deadline
Addresses all tasks specified in the brief
Demonstrates critical thinking, creativity and original thought in the
analysis
SUSTAINABILITY AND COMPETITIVENESS (20%)
Clear and objective arguments have been made for the selecting the firm
and the sustainability challenge
To evidence their argument, the student uses credible and diverse
sources of information with high credibility; most have been peer- reviewed by experts
SUSTAINABLE INNOVATION (25%)
Shows evidence of credible and high quality research into how
sustainability challenge can be tackled by innovation
Justifies appropriate responses by the chosen firm to the sustainability
challenge. These might include intra-organisational or inter- organisational changes
IMPLEMENTATION CHALLENGES AND OPPORTUNITIES (25%)
Demonstrates appreciation of the importance of working collaboratively
and engaging effectively with different stakeholders
Considers the potential sustainability trade offs and tensions between the
economic, social, and environmental dimensions of sustainable
development
Uses credible and diverse sources of information with high credibility
STRUCTURE & PRESENTATION (20%)
The content is tailored to the target audience with a good balance
between depth and conciseness
The layout, structure, and presentation of the information assist the
reader in understanding the material and navigating the document
Demonstrates the ability to acquire, analyse and present data and
information such that the end product is visually appealing and engaging
All information sources are correctly referenced
Complete reference list, using an appropriate academic method, linked to
the paragraphs where each source is mentioned