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The Art and Science of Persuasion

The Art and Science of Persuasion

Persuasion is oftentimes considered an art, but it is based on the psychological science of social influence. With knowledge of the key principles that undergird this process, you may become a savvier consumer. You may also find ways to implement these strategies effectively in your personal and professional life.

Before beginning your paper, select one of the six fundamental principles identified in Cialdini (2014).
Assemble at least three advertisements, commercials, or personal experiences/observations that illustrate this principle.
Submit your examples (paste ads into the document, include URL links, and/or provide a synopsis), along with a one paragraph description of each clearly indicating how the advertisement, commercial, or personal experience/observations